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Naoki Matcha Barista Blend - Premium Grade Japanese First Harvest Green Tea Powder (40g / 1.4oz)

Naoki Matcha Barista Blend - Premium Grade Japanese First Harvest Green Tea Powder (40g / 1.4oz)

$34.95
$54.99 $34.95
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  • ✓ Made for Homemade Matcha Creations – Crafted for versatility and value, this premium grade barista blend is perfect for those who enjoy sweetened matcha lattes but still want the depth and character of real matcha. Also great for blending into smoothies and baking recipes.
  • ✓ Taste Real Matcha In Your Lattes & Bakes – Our Barista Premium Grade Matcha is rich, earthy, and smooth with no overpowering bitterness. It blends effortlessly with milk and sweeteners, letting the matcha flavor truly shine. Even when heated for baked goods, it maintains its vibrant green color and bold taste, making every bite an authentic matcha experience.
  • ✓ Premium Grade Matcha from Kagoshima, Japan – Grown in the lush fields of Kagoshima, Japan, our matcha is carefully sourced for its rich, authentic flavor. Processed into tencha and stone-ground just before export, it delivers a fresh, vibrant taste in every cup.
  • ✓ Freshness That Lasts With Resealable Pouch – The resealable pouch keeps your matcha fresh and makes it easy to store in the fridge. Perfect for your daily matcha latte rituals or creative culinary experiments.
  • ✓ Antioxidant-Rich, Focus-Enhancing Goodness – Naturally rich in antioxidants and L-theanine, matcha supports mental clarity, calm energy, and overall well-being.

matcha pouring naoki matcha
naoki matcha feature point out

Our collection of matcha from different tea regions of Japan

Superior Blend First Spring Blend Organic Fragrant Yame Matcha Barista Pro Blend Barista Blend Matcha Master’s Collection Matcha
Customer Reviews
4.5 out of 5 stars 6,267
4.4 out of 5 stars 2,775
4.4 out of 5 stars 754
4.9 out of 5 stars 16
4.4 out of 5 stars 149
4.5 out of 5 stars 342
Price $24.99 $25.99 $26.99 $29.99 $17.99 $33.99
Size Options 1.4 oz (20 servings) 1.4 oz (20 servings) 1.4 oz (20 servings) 1.4 oz (20 servings) 1.4 oz (20 servings) 1.4 oz (20 servings)
1.76 oz (25 servings) 1.76 oz (25 servings) no data no data no data no data
3.5 oz (50 servings) 3.5 oz (50 servings) 3.5 oz (50 servings) 3.5 oz (50 servings) 3.5 oz (50 servings) no data
Who is it for? Complete Beginners Advanced Beginners Intermediate Matcha Fans Intermediate Matcha Fans Complete Beginners Intermediate to advanced matcha fans
What we think about this matcha This matcha is a little finicky, but when you get the temperature right it is a truly versatile, reasonably priced matcha blend that works for tea, lattes and all sorts of crazy recipes. Organic, versatile, and of very decent quality. We recommend this if you’re upgrading from “culinary grade” matcha. With a richer taste, coupled with some sweetness and umami. This is our go to for an “everyday blend”. Smooth, well-rounded with a gentle umami depth for matcha lattes with little to no sweetener. A little too grassy and bitter for enjoying neat, but great for sweetened matcha lattes that do not compromise matcha flavor. Our Masters Collection comprises higher grade, sometimes rarer matcha we personally love, though some may not be suitable for beginners due to their increased complexity.
Choose this if: You are nervous about “grassy/bitter”notes in matcha and prefer it milder. You want a quality matcha without the grassy/bitter notes that tastes good, but also organic. You only make matcha at home now because cafes can’t get it right. You’re very sensitive to bitter notes. You like some sweetener in your matcha latte but still want punchy matcha flavors. You prefer variety and seek a deeper understanding of the different tastes and flavors matcha can provide.
Tasting Notes Smooth and mild, with low bitterness. Roasty, cacao notes with low bitterness. Naturally sweet, with some umami and low bitterness. Smooth with soft umami notes and a natural sweet finish and low bitterness. Robust, earthy matcha flavor that’s smooth with moderate bitterness. From nutty, malt-like umami to floral and refreshing. Refer to individual blend for more information
Suggested Uses Versatile blend for matcha lattes, teas, and other drinks. Versatile blend for matcha lattes, teas, and other drinks. Matcha lattes and tea. Matcha lattes and tea. Matcha lattes Various
Origin Uji, Kyoto Kirishima, Kagoshima Yame, Fukuoka Uji, Kyoto Kagoshima Various
Best Brew Temperature 167 F / 75 C 167 - 176 F / 75 - 80 C 176 F / 80 C 167 - 176 F / 75 - 80 C 167 F / 75 C Refer to individual blend
matcha latte pouring

Here are some tips

  • If you're new to matcha - start with either our Superior Ceremonial Blend or Organic Ceremonial Blend if you prefer an organic product. They are beginner-friendly blends that provide versatility and a great taste. These also work great for lattes!
  • If you've sample many different matcha, you may find that you have "outgrown" the beginner friendly blends.
  • For an enjoyable matcha tea, try our Fragrant Yame Blend. It's sweetness and smooth texture will make for a pleasing experience. If you are an advanced matcha enthusiast, do also consider try our Master's Collection matcha. Our favourite is the Masters Collection Chiran Harvest matcha.
  • If you intend to drink matcha as a caffeinated pick-me-up for sleepy afternoons, why not try it as a cold brew. That simply means cold water and matcha mixed together. All our blends work well for this, but our Fragrant Yame matcha provides the mildest, smoothest flavors.

matcha blend

bamboo whisk matcha chasen
Benefits of matcha

Matcha provides a focused, mellow energy boost without jitters or the crash you normally expect from coffee.

This is due to naturally present L-theanine (an amino acid) and caffeine in matcha.

Matcha is also high in antioxidants, with a greater concentration compared to regular green teas.

Understanding matcha

Why do we describe matcha as "blends"?

Matcha is made from shade-grown tea leaves that is milled into a fine powder. The final taste of matcha depends on a tea master who will select different tea leaves for their taste attributes.

The tea master “blends” these leaves together to accentuate certain flavors so that he can achieve a final result that the customer will find enjoyable.

  • The overall flavor objectives will vary by region.
  • The classical “Kyoto” style matcha prizes balance and umami.
  • In the south of Japan, many tea masters are known for producing lighter, sweeter matcha.
  • Between good matcha, there is no single “best” flavor. It is a matter of individual preference.
  • As the world learns to appreciate matcha, we expect more innovative flavour profiles to emerge.
usucha matcha tea

Slow down and unwind with Usucha (traditional Japanese matcha tea)

Enjoy the classic frothy thin tea ("usucha") at home.

Use 1 tsp (2 grams) of matcha along with 3 oz of 170 degree F water.

Best made using a bamboo whisk.

If too you prefer it less strong, use 5 oz of water instead

Usucha (thin tea)

Matcha Latte

Cold Brew Matcha

Frequently Asked Questions

1. I’m new to matcha. Which blend should I choose? We recommend you to start with either the Organic First Spring Blend or Superior Blend. The Organic First Spring Blend is smooth, low in bitterness with a slight umami.The Superior Blend has a smooth, balanced flavor with moderate umami. Ideal for beginners and daily drinking.Both blends are versatile and excellent for making matcha lattes.

2. Is the bamboo whisk or electric whisk better for making matcha? It really depends on what you prefer. If you’re looking for a beautiful microfoam, the bamboo whisk (chasen) is a great choice. With a little practice, it’s simple to use and gives you more control over frothing and mixing. On the other hand, if convenience is key, an electric whisk is super handy. It works especially well for smaller servings—like mixing about 1 teaspoon of matcha into at least 4 ounces of liquid. Both options have their perks, so you can choose what works best for your matcha-making style!

3. How many servings of matcha latte can I make with 40g/1.4oz of matcha?We define one serving as 2 grams (about 1 teaspoon), but how much matcha you use per drink really depends on your taste and preference. If you’re just starting out, 2 grams is a great amount for a latte—it’s smooth and flavorful without being too strong. With this amount, you’ll get about 20 servings from a tin. For seasoned matcha lovers, you might prefer a bolder flavor by using 4 grams per latte. This will, of course, give you fewer servings per tin, but it’s perfect for those who enjoy a stronger matcha kick.

4. I’m worried about radiation and heavy metals. Do you test for radiation and heavy metals in your matcha? We rigorously test every crop of matcha for potential hazards, including radiation and heavy metals. These tests are essential for our factories to maintain their food safety certifications and licenses, which are required for continued operations. Additionally, the Japanese government conducts its own independent radiation testing on all food products. The results have consistently been negative, and they’re publicly available in English on the Japanese Ministry of Health, Labour and Welfare’s website.

5. What if I don’t like it? We’re here to help! Preparing matcha properly can make all the difference in bringing out its best flavor, and we’re happy to guide you with recipes, tips, and techniques. If your product didn’t meet your expectations, no worries—just reach out to us through the “contact seller” option. To help us resolve your concern quickly, it would be great if you could send us pictures of the product and its batch code. If you can also share how you’ve been preparing your matcha—your recipe and method—we’d be happy to provide personalized advice to help you get the most out of your matcha experience. We’ll do everything we can to ensure you’re satisfied and enjoying every sip!

6. How long can I keep my matcha for? You can store matcha for up to 12 months in an opaque, airtight container from the date it’s ground. Once opened, we recommend enjoying it within 1–2 months for the best flavor. To keep your matcha as fresh as possible, it’s a good idea to store it in the fridge.

7. How fresh are Naoki Matcha’s products? We ship our matcha in small batches to ensure freshness, and our products typically have at least 6–9 months of shelf life remaining. Amazon handles delivery using the “First-In-First-Out” method to keep things as fresh as possible. That said, occasional mishaps can happen. If you receive a product with less-than-ideal shelf life or a damaged bag due to delivery issues, don’t worry—just reach out to us! After a quick review, we’ll be happy to provide a replacement and make things right.

8. What does “ceremonial-grade” really mean? “Ceremonial-grade” doesn’t have a regulated definition, but for us, it means matcha that’s high-quality enough to enjoy on its own. Save for our “All Purpose Culinary Grade Matcha”, we would consider our entire lineup to meet our criteria for “ceremonial grade”. When it comes to matcha, the price usually reflects the quality. Higher-grade matcha typically has a smoother mouthfeel, less bitterness, and more umami, which is why it’s priced higher. It’s all about finding the right balance between taste and budget for your matcha journey!

We do not accept returns or cancel for change of mind. We only offer returns for items that are faulty or damaged.

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